Audi Revolut F1 Team
The Scope:
Audi revealed that for the very first time they will be entering Formula 1 motorsport in 2026, I found this as an opportunity to explore beyond the race using design. Each year, Formula 1 introduces to its fans a brand new livery for each team. This allows new sponsorship visibility and an overall refresh to their brand identity.
Brand goals:
Audi’s livery design uses futuristic inspired chromatic textures & geometric patterns.
Challenges:
I added carbon fiber along the floor bed and front, and back suspension of the car. Carbon fiber is paramount with a high octane vehicle because it can enhance acceleration, maneuverability, and fuel efficiency, giving the driver a competitive edge on the track.
Instructor: Nathan Young