Audi Revolut F1 Team
The Scope:
•Every year Formula 1 introduces a new livery design to its fans
•To create a futuristic inspired chromatic textures & geometric patterns
• A smart helmet HUD (Head up display) that visualizes real-time race data through augmented reality for the driver.
Brand goals:
•Using enough carbon fiber on floor bed & back suspension on car
•Enhance vehicle acceleration
•An overall new brand identity for Audi Revolut
•New sponsorship visibility
Challenges:
•Using enough carbon fiber on floor bed & back suspension on car
•Enhance vehicle acceleration
•Improve safety for driver
Instructor: Nathan Young
Style Tile
Mood board
HUD (Head Up Display)
What?
According to the National Library of Medicine it states that “Motorsport incidents often results in extensive rapid deceleration and rotational forces, frequently resulting in severe head and cervical spine injuries.
Why?
Audi’s Revolut new smart helmet, helps drivers be notified with frequent warnings such as: miles, position, speed, fuel level, number of laps, heart rate monitor, time/checkpoint, map visibility, and tire pressure.
Who?
For Formula 1 drivers and teams.
HUD Mood Board
HUD Video
The first video is a POV from the driver during a race. This allows viewers to experience the race from the driver's perspective, showcasing not only the track ahead but also the user interface and how it functions in real time. The video demonstrates how each icon responds to race conditions while reinforcing Audi’s futuristic brand identity through its clean geometric forms, precision-inspired visuals, and technology-driven design language.
Second video shows the exterior of the helmet. The mockup of the helmet was made in Photoshop, but the animation was made using AI.
Sim Dream Development. (2025, April 8). YouTube. https://www.youtube.com/watch?v=TRDM6o1GpSk