The Scope
Endurance, speed, and legacy collide at the world’s most iconic 24-hour race. This project reimagines the brand identity for The 24 Hours of Le Mans, an annual event held in Le Mans, France that pushes drivers to their absolute limits.
Brand goals:
To create an overall new brand identity with deliverables such as, tees, livery design, helmet, uniform, and fan gear.
Challenges:
To make sure that all areas are cohesive and true to 24Hours identity.
Instructor: Joe Bosack, Fall 2025
This is the final primary logo that I made. I skewed the logo and made the red and white stroke lighter.
It was essential to create a livery design for the race. This incorporates a moving build board while enhancing the brand identity using elements such as the logo, patterns, and sponsorships. I researched actual sponsorships from Porsche, which is the sponsored car for the 24H of Le Mans identity.
In addition, I used the program called 3D Changer to construct the livery, vinyl wraps, and downloaded a 3D UV mapping. UV Mapping is important to accurately place textures & decals for any 3D work.
Car model: Porsche 911 GT3
