Temple’s Equestrian Team new logo

The Scope:

Meet Samuel Reed or better known as Mr. Reed. Mr. Reed is known as a "Teacherpreneur" at the U-School in North Philadelphia. Mr.Reed is an educator and teaches the youth how to turn their passion/side hustle into a business.

Brand Goals:

Originally this started as an appreciation t-shirt, which later lead to a release with my brand Tr3s Leches. A Teacherpreneur is someone who leads without leaving the classroom, while balancing their hustles and main duties as an educator. This 
isn’t just a tee, it's a reminder to individuals who continue to inspire students to follow their dreams and educate us on our journeys through education.

Challenges:

The goal began as a simple appreciation shirt, but the bigger challenge was creating something that truly resonated beyond a single classroom or subject. How could we design a piece that felt personal and empowering for educators who are also entrepreneurs?

To answer this, we immersed ourselves in their world. We spoke with teachers across disciplines, attended educational conferences, and listened to their stories—lesson plans, side businesses, inspiration, and their resilience. We heard why they teach, but also why they build beyond the classroom.