Tr3s Leches Clothing
The Scope:
Tr3s Leches (Tres Leches) is a clothing brand that brings authenticity and originality to individuals who like streetwear culture and fashion. We inspire people through art to cultivate their perception of life, culture, and wealth.
Brand Goals:
For this Summer drop, we wanted to bring the warm vibes into the streets of Philadelphia with our iconic single "dogs" .The collection, titled "Tres" which means three in Spanish, centers around a number that reflects the main logo and it's value proposition. Each garment began as a hand sketch, was then translated digitally, and ultimately printed using heat transfer vinyl. The scattered paws are meant to illustrate our free spirted pursuing our goals, while being an expression of individuality rooted in streetwear culture.
Challenges:
Three models can metaphorically represent the three dogs
Invoke an entrepreneurial spirit
Suitable for streetwear fans
Photoshoot 📸
Photographer: Marx Rivera @arevirvisualmedia
Art Director: Desiree Fernandez
Mood Board