Planet Y2K! — Desiree Fernandez

The Scope:

This project showcases a Y2k theme music festival based in Berlin, Germany. "Planet Y2K!" has music that ranges from pop, hip-hop, and electronic trance. This festival also has local popular street food vendors and clothing shops.

Brand Goals:

To create an overall enjoyable brand identity for concert goers. Deliverables such as tees, tickets, website, step and repeat banner, & care package

Challenges:

Not being too redundant with pattern. Has to have variety.

Instructor: Katey Strafford, Spring 2025

A poster designed to showcase the festival lineup and highlight featured artists. It serves both as a promotional piece and an informative guide, giving attendees a clear overview of the performances while capturing the visual energy and aesthetic of

Wristbands are an essential part of any music festival, not only for access control and security but also as a key touchpoint in the overall branding experience. I designed the wristbands to reflect the festival's Y2K aesthetic—using bold colors, pla

Adding swag like a t-shirt for festival-goers was essential. I wanted this festival to not only be fun, but memorable. I stayed consistent with the colors and texture throughout each deliverable.

This care package was my favorite deliverable to create. It was inspired by the iconic McDonald’s Happy Meal box, a childhood staple from the late ’90s to early 2000s. Including nostalgic toys like the iconic Tamagotchi, Trolls, and yo-yos fel

Lastly, I designed a step-and-repeat banner for guests to use as a photo backdrop. To align with the festival’s Y2K theme and its vibrant location in Berlin, Germany, I placed the banner in an outdoor setting to reflect the carefree, open-air energy

Here are sketches for deliverables I was thinking of including

My mood board was inspired by many y2k aesthetics. From retro hardware to glitchy pixelated interfaces, I knew I needed to develop a strong visual foundation. Colors such as pink, purple, and yellow were on my list. In addition, I was heavily inspire